Fragrance-Free vs. Scented Baby Wipes: What’s Safer?

From diaper changes to mealtime messes, baby wipes are a parenting essential. But when you’re standing in the baby aisle staring at pack after pack, some scented, some not, it’s hard to know what’s actually safer for your baby’s skin.
Fragrance might seem like a small thing. A gentle floral note here, a hint of “fresh baby” scent there. But for newborns and infants with sensitive skin, what seems harmless can sometimes do more harm than good.
So, are fragrance-free wipes really the better choice? Let’s break it down.

Why Your Baby’s Skin Is More Sensitive
Baby skin is thinner, more absorbent, and loses moisture faster than adult skin. This makes it more reactive to external irritants, especially those found in skincare or hygiene products.
Synthetic fragrances, even in small amounts, are one of the most common causes of skin irritation, allergies, and contact dermatitis in infants.
The Problem With “Scented” Wipes
Not all scented wipes are harmful but here’s where it gets tricky:
- Fragrance is often listed as a single word on ingredient labels, but it can be a mix of dozens of undisclosed chemicals.
- These chemicals may include phthalates, which are linked to hormone disruption.
- Even naturally derived scents, when highly concentrated or mixed with other ingredients, can sometimes trigger reactions in sensitive babies.
So while the wipe might smell pleasant, your baby’s skin might not agree.

Why Fragrance-Free Is a Safer Bet
Fragrance-free wipes are formulated to minimize irritation. They focus on cleansing and moisturizing, not masking smells or leaving behind added scents.
The benefits?
- Lower risk of allergic reactions
- Gentler on sensitive or eczema-prone skin
- No unnecessary additives or masking agents
What to Look for in Truly Safe Baby Wipes
Whether you go scented or scent-free, here’s what matters most:
- Hypoallergenic and dermatologist-tested
- Free from alcohol, parabens, and phthalates
- Made with water-based or plant-derived ingredients
- Soft, non-woven material like biodegradable viscose
At Tots and Bubbles, we believe less is more when it comes to baby care. That’s why our Fragrance-Free Baby Wipes are made with 99% water and biodegradable natural viscose and are free from harsh chemicals, artificial scents, and anything your baby’s skin doesn’t need.
When it comes to baby wipes, “fragrance-free” isn’t a trend, it’s a safety choice.
Scented wipes may seem more pleasant, but for daily use on delicate skin, going scent-free is a gentler, smarter option. Especially in those early months when your baby’s skin is still developing, simple is best.
Because what touches your baby’s skin matters more than how it smells.