Understanding pH in Baby Products: Why It Matters

When choosing baby products - whether it’s lotion, wipes, oil, or shampoo, you must have seen 'pH balanced' printed on the label. It may look like just another marketing term, but it’s actually a key detail that can make a big difference for your baby’s skin health.
What Does pH Mean?
pH is a scale that measures how acidic or alkaline something is, ranging from 0 to 14. Pure water sits at 7 (neutral). Anything lower is acidic, and anything higher is alkaline.
A baby’s skin naturally sits slightly acidic, around pH 5.5. This acidity creates what’s known as the acid mantle - a protective layer that helps:
- Lock in essential moisture
- Keep harmful bacteria and irritants out
- Support the skin’s natural balance as it develops
Why pH Balance Matters in Baby Products
As a baby's skin is thinner and more absorbent than adult skin, the wrong pH can easily disrupt this delicate balance. Using products that are too alkaline or too harsh can:
- Strip away natural oils, causing dryness or flakiness
- Weaken the skin barrier, making it more sensitive to rashes and irritants
- Disturb the natural microflora, increasing the risk of infections or eczema flare-ups

What to Look For Across Baby Products
- Baby Wash & Shampoo: Should be pH balanced and free from harsh sulfates so skin stays soft after bathing.
- Lotions & Oils: Should be formulated to match the skin’s natural acidity so that they hydrate without leaving residue or irritation.
- Wipes: Water-based, pH balanced, free from alcohol and made from natural fabrics to clean without upsetting the skin’s barrier.
At Tots and Bubbles, every product - from wipes to lotion to shampoo, is carefully crafted to respect your baby’s natural skin pH. Dermatologically tested and free from harsh additives, our range is made to protect the acid mantle and keep delicate skin happy, healthy, and resilient from the very beginning.